Privacy Policy

Last updated: 11 October 2026

North Tone Media Handelsbolag operates The Swedish and Say it in Swedish, and is the data controller for the personal data described here. Our company details are in our Imprint. For privacy questions or requests, contact info@northtonemedia.com.

1. What we process and why

Login, saved words and learning activity. Accounts are created and managed on Say it in Swedish, which has its own privacy policy. When you log in to The Swedish with that account, we process your login credentials and account identifier to keep you signed in. Words you save while reading, and related learning activity, are stored against your account for use in Say it in Swedish. You can read The Swedish without an account. Legal basis: performance of our contract with you (Article 6(1)(b) GDPR).

Access and security logs. Our servers log your IP address, request time, requested page, browser information and login or security events, to operate and secure the service and detect abuse. Legal basis: our legitimate interest in operating and securing the service (Article 6(1)(f) GDPR).

Traffic and audience analytics. We log page visits and a few interactions (playing or saving a word, answering a quiz) to understand overall traffic and how the service is used: which pages are visited, how visits change over time, and which websites refer visitors to us. For each event we record the page, the referring website's domain, an approximate country, city and geographic coordinates derived from your IP address, a general device type, browser, operating system and browser language derived from technical information your browser sends with every request, and, for interactions, the word or quiz result concerned. We do not store your IP address. Instead, we use a temporary technical value derived from it that changes daily and does not identify you, to recognise repeat visits from the same source within a single day. This information is not linked to your account, even if you are signed in, and is not shared with any third party. Legal basis: our legitimate interest in understanding traffic patterns and improving the service (Article 6(1)(f) GDPR).

We do not use third-party analytics or advertising trackers, we do not track your activity across other websites, and we do not send your activity to any AI provider.

2. Service providers and transfers

We use a hosting provider for our website, application and database, and the Say it in Swedish account system for login and saved words. Podcast audio is loaded from SoundCloud. We do not use the SoundCloud player and no SoundCloud cookies are set, but when you play an episode your browser requests the audio from SoundCloud's servers, which receive technical information such as your IP address.

If a provider processes personal data outside the EU/EEA, the transfer is protected by a mechanism recognised under GDPR, such as an adequacy decision or the European Commission's Standard Contractual Clauses.

3. Cookies and local storage

These are necessary for the service to work, so no consent is required. We do not use analytics or advertising cookies, tracking pixels or similar technologies.

4. How long we keep data

Account information and saved words are kept while your account exists; you can delete your account on Say it in Swedish. Access and security logs are kept for 90 days.

5. Your rights

Under GDPR you have the right to access your personal data, have it corrected or deleted, restrict or object to its processing, and receive it in a portable format. To exercise your rights, contact info@northtonemedia.com. You can also complain to the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY) or the data-protection authority where you live or work.

We may update this policy; the date above shows the current version.